- The tourism delegate, Felipe González, emphasized that the economic impact directly results in the hotel, the hotel, and the commercial sector.»
- Regarding funding, González noted that it is primarily supported by municipal funds, with a contribution of €320,160.90 and collaboration from the Badajoz Provincial Council with €5,000 and the Extremadura Regional Government with €2,200, totaling €327,360.90.
- The tourism delegate highlighted the participation of 34 leisure associations, 7 of which are in the city of Mérida, who particularly thanked the space for «their participation in the celebration of this unique festival.»
«Historic participation with over 150,000 people,» highlighted delegate Felipe González, 15th edition of Emerita Lvdica, a Tourist Festival of Extremadura. A participation that represents a 30.43% increase compared to the previous edition.
González emphasized, in the holiday balance, that «an economic impact of nearly €10 million was generated which directly benefits hospitality, hotel, and commercial sector.»
Regarding funding, González reiterated that it is primarily supported by municipal funds, with a contribution of €320,160.90 and collaboration from the Badajoz Provincial Council with €5,000 and the Extremadura Regional Government with €2,200, totaling €327,360.90.
Regarding city visitors during those days, it was indicated that this latest edition saw a 33.63% increase in national tourists and a 26.55% increase in international visitors compared to the same period in 2024. In terms of national origin, visitors from Madrid led with 23.37%, followed by 14.27% and 14.27%, with the United States at 13.66%, and Portugal at 10.94%.
Hotel occupancy on Wednesday, May 21, reached 100%, «emphasizing that the slate was full and, therefore, at 100% over the weekend,» said González.
An important fact to consider is the number of tickets sold for visits to the monumental area because «for individuals dressed as Romans, entry was free, hence the sale of 4,396 tickets to non-Roman-dressed individuals,» while the National Museum of Roman Art received 6,360 visitors.
González stressed that the Municipal Council «coordinated with the entire tourism and commercial sector involving the organization of competitions, making the city dynamic through this private journey in time with the Roman gate route Sentia Amarantis, with over 3,500 tapas sold in this edition, shopping environments, accommodations, restaurants.»
He also emphasized that the city’s craft was «favored by the holidays, for example, the Roman bird that allowed citizens to acquire everything they needed to complete their outfits: costumes, jewelry, accessories, crafts…»
Regarding the impact of social media on the city of Mérida, Tourism Mérida and the 15th Emerita Lvdica doubled the impact from the previous edition, reaching 4,401,041 people, whereas last year it was nearly 2,000,000 people, a repercussion that, according to the delegate, will have a direct impact.
The tourism delegate highlighted the participation of the 34 leisure associations, 7 of them in the city of Mérida, who thanked, especially the space, «for their participation in the celebration of this unique festival.»
He also thanked the coordination of the tourism delegation with the various municipal communication services, park works, oak, parks and gardens, equality, accessibility, employment, intervention, holidays, seniors, local police, FCC, as well as national police, firefighters, and civil protection.
Additionally, for the different groups and entities in the city, such as the Consortium of the Monumental City, the International Classic Theater Festival, the 4 Senior Centers (South Area, Trajan Chirigota «The Short Wades», The Germ Dance Project.
Finally, the delegate said that «Emerita Lvdica has become a model and an exemplary recreation event where its growth knows no bounds and where, starting on June 16, we will work tirelessly to be in the hopes of the city of the emeritus who appreciate their participation and involvement.»
Felipe González:
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