«Make local trade cool again» (to promote local trade) is the new campaign of the local council to stimulate local trade among young people with attitude, art, and commitment to the community.
A re-election and critical take on this famous American political slogan that we want, on the contrary, to bring to the young people, to the local trade of the city of Mérida, along with a series of actions and activities that the local council adds throughout the year to boost commerce.
«What happened yesterday with this stop for many hours in Mérida showed that in the face of e-commerce there is always someone who opens the door and blinds to offer what they have and share it. This is local trade. I saw it during the pandemic, and when those closest to the neighbors were our local merchants, our local producers,» adds Antonio Rodríguez Osuna.
The centerpiece of the campaign is a video with a neighborhood soul, a strong aesthetic, and a luxury cast that combines traditional tradition, modernity, and pride, featuring Migraito Dandy Piranha (Burrito Kachimba); Julita Báez, Emeritense dancer; Sergi Guilló, Mérida AD coach, and Magdalenita, Mérida influencer (@magdalenita).
Mayor Antonio Rodríguez Osuna and commerce delegate Ángel Calle also «Make local trade cool again» (Let’s make great local trade), the new campaign to promote local trade.
«It aims to increase the proximity of local trade among the young people of the city, with a very intuitive design,» says the mayor, adding that «what happened yesterday with this stop for many hours in Mérida showed that in the face of e-commerce, there is always someone who opens the door and blind offers what is left.»
«Make local trade cool again» (To make excellent local trade) is the new campaign of the local council to stimulate local trade among young people with attitude, art, and commitment to the community. The goal is to appreciate local trade and connect with the young audience, and not so young, of the current language, proximity, and ours.
«A re-election and critical take on this famous American political slogan that we want to make, on the contrary, an asset to bring young people closer to local trade in the city of Mérida, in addition to a series of actions and activities that we add from the local council throughout the year of commercial dynamization,» says the mayor.
«Local trade is not just about buying nearby, buying healthy and ecological, but also about investing in our people, our families, our streets, in the commercial future of the city of Mérida.»
The campaign’s centerpiece is a place designed for dissemination on social networks, urban digital screens, and the Municipal Council’s channels. A video clip with a neighborhood soul, powerful aesthetic, and a luxury casting that mixes traditional tradition, modernity, and pride, such as dandy piranha (Burrito Kachimba’s Migraito) Miguelito, Julita Báez, Emeritense dancer, Sergi Guilló, Mérida AD coach, Magdalenita, Mérida influencer (@magdalenita).
All under the creative direction of Kike A. Pastrana, with photos by Ángel Pastrana, design by the studio user, and support from Marta Marinho.
Commerce delegate Ángel Calle indicates that «the campaign has a citizen hook because we want the carriage to be a visual and walking element in our city and that there are young people who are proud to use it in our streets.» Therefore, there will be two draws for a total of 35 shopping carts.
«A call to consume in stores for a life with a mix of humor, style, and pop culture; made by young people who understand that there are many types of young people and has sought four very recognized local references,» explains the commerce delegate.
Influencer Magdalenita, one of the campaign’s images, expresses that «it is an incredible initiative for ordinary young people to shop online and, ultimately, this is lost.»
Mérida AD coach Seri Guilló puts his image on the posters: «Like Ilicitano, but who has been in the city for several months, I am pleased to collaborate and improve everything that local trade can be.»
«This ad is a very interesting call to elevate me with local trade, that when the light goes, what opens the blinds are not the big platforms, but the neighbor next door,» concludes Dandy Piranha, who also participates in the creativity.
Competition «Shopping Cart Race»
To encourage participation, a shopping cart from 35 stores will be raffled among people who shop in local stores in May and October. La nueva campaña para fomentar el comercio local entre jóvenes con actitud, arte y compromiso ciudadano busca hacer que el comercio local sea relevante nuevamente.[embed]https://www.youtube.com/watch?v=inddwruxm4a[/embed]
