«Make local trade cool again» (to promote local trade) is the new campaign of the local council to stimulate local trade among young people with attitude, art, and commitment to the community.
A re-election and critical take on this famous American political slogan that we want, on the contrary, to bring to the young people, to the local trade of the city of Mérida, along with a series of actions and activities that the local council adds throughout the year to boost commerce.
«What happened yesterday with this stop for many hours in Mérida showed that in the face of e-commerce there is always someone who opens the door and blinds to offer what they have and share it. This is local trade. I saw it during the pandemic, and when those closest to the neighbors were our local merchants, our local producers,» adds Antonio Rodríguez Osuna.
The centerpiece of the campaign is a video with a neighborhood soul, a strong aesthetic, and a luxury cast that combines traditional tradition, modernity, and pride, featuring Migraito Dandy Piranha (Burrito Kachimba); Julita Báez, Emeritense dancer; Sergi Guilló, Mérida AD coach, and Magdalenita, Mérida influencer (@magdalenita).
Mayor Antonio Rodríguez Osuna and commerce delegate Ángel Calle also «Make local trade cool again» (Let’s make great local trade), the new campaign to promote local trade.
«It aims to increase the proximity of local trade among the young people of the city, with a very intuitive design,» says the mayor, adding that «what happened yesterday with this stop for many hours in Mérida showed that in the face of e-commerce, there is always someone who opens the door and blind offers what is left.»
«Make local trade cool again» (To make excellent local trade) is the new campaign of the local council to stimulate local trade among young people with attitude, art, and commitment to the community. The goal is to appreciate local trade and connect with the young audience, and not so young, of the current language, proximity, and ours.
«A re-election and critical take on this famous American political slogan that we want to make, on the contrary, an asset to bring young people closer to local trade in the city of Mérida, in addition to a series of actions and activities that we add from the local council throughout the year of commercial dynamization,» says the mayor.
«Local trade is not just about buying nearby, buying healthy and ecological, but also about investing in our people, our families, our streets, in the commercial future of the city of Mérida.»
The campaign’s centerpiece is a place designed for dissemination on social networks, urban digital screens, and the Municipal Council’s channels. A video clip with a neighborhood soul, powerful aesthetic, and a luxury casting that mixes traditional tradition, modernity, and pride, such as dandy piranha (Burrito Kachimba’s Migraito) Miguelito, Julita Báez, Emeritense dancer, Sergi Guilló, Mérida AD coach, Magdalenita, Mérida influencer (@magdalenita).
All under the creative direction of Kike A. Pastrana, with photos by Ángel Pastrana, design by the studio user, and support from Marta Marinho.
Commerce delegate Ángel Calle indicates that «the campaign has a citizen hook because we want the carriage to be a visual and walking element in our city and that there are young people who are proud to use it in our streets.» Therefore, there will be two draws for a total of 35 shopping carts.
«A call to consume in stores for a life with a mix of humor, style, and pop culture; made by young people who understand that there are many types of young people and has sought four very recognized local references,» explains the commerce delegate.
Influencer Magdalenita, one of the campaign’s images, expresses that «it is an incredible initiative for ordinary young people to shop online and, ultimately, this is lost.»
Mérida AD coach Seri Guilló puts his image on the posters: «Like Ilicitano, but who has been in the city for several months, I am pleased to collaborate and improve everything that local trade can be.»
«This ad is a very interesting call to elevate me with local trade, that when the light goes, what opens the blinds are not the big platforms, but the neighbor next door,» concludes Dandy Piranha, who also participates in the creativity.
Competition «Shopping Cart Race»
To encourage participation, a shopping cart from 35 stores will be raffled among people who shop in local stores in May and October. La nueva campaña para fomentar el comercio local entre jóvenes con actitud, arte y compromiso ciudadano busca hacer que el comercio local sea relevante nuevamente.[embed]https://www.youtube.com/watch?v=inddwruxm4a[/embed]
Una reelección y redefinición crítica de este famoso lema político estadounidense que buscamos llevar a los jóvenes, al comercio local de la ciudad de Mérida, junto con una serie de acciones y actividades que se suman al impulso comercial durante todo el año.
«Lo que sucedió ayer con este paro de varias horas en Mérida demostró que frente al comercio electrónico, siempre hay alguien dispuesto a abrir la puerta y ofrecer lo que tiene. Esa persona es el comercio local. Lo vimos durante la pandemia, cuando los comerciantes locales estaban más cerca de la comunidad», agregó Antonio Rodríguez Osuna.
La pieza central de la campaña es un video con un alma de vecindario, una estética potente y un elenco de lujo que combina la tradición, la modernidad y el orgullo, con la participación de artistas locales como Burrito Kachimba, Julita Báez, Sergi Guilló y Magdalenita.
El Alcalde, Antonio Rodríguez Osuna, y el delegado de comercio, Ángel Calle, lanzan la nueva campaña Hagamos el intercambio local de nuevo para promover el comercio local entre los jóvenes de la ciudad.
«Queremos fomentar la cercanía con el comercio local entre los jóvenes, con un diseño muy intuitivo», dijo el Alcalde, añadiendo que «lo sucedido ayer con esta parada en Mérida durante muchas horas demostró que frente al comercio electrónico, siempre hay alguien dispuesto a ofrecer lo que tiene.»
Hagamos el intercambio local de nuevo es la nueva campaña del consejo local para fomentar el comercio local entre jóvenes con actitud, arte y compromiso cívico. El objetivo es valorar el comercio local y conectar con el público joven, y no tan joven, a través del lenguaje actual, la proximidad y lo nuestro.
Por su parte, el delegado de comercio, Ángel Calle, señaló que «la campaña tiene un enfoque ciudadano, ya que queremos que el carrito sea un elemento visual presente en nuestra ciudad, y que los jóvenes se sientan orgullosos de usarlo en nuestras calles». Se realizarán dos sorteos de un total de 35 carros de compras.
Además, se lanzará un concurso «Máquinas para Gobernar» con la oportunidad de ganar un carro de compras de las 35 tiendas locales entre las personas que compren en los comercios locales de mayo a octubre.
The cars are from the Spanish brand Rolser, made in Spain, with a design created exclusively for this campaign.
There will be a raffle of 10 cars (5 on Instagram and 5 on TikTok) on social media among all users who share stories and mention a user in the comments.
Additionally, there will be a draw for 25 other machines. During May, customers who buy from local stores can participate. Each purchase will be an entry. Participants will need to collect a ticket with their details on a free Google Forms and upload an image of the purchase ticket as proof. The draw will take place on June 5th.
The central piece of the campaign is a video designed for distribution on social media, urban digital screens, and municipal channels. It features a neighborhood vibe, a strong aesthetic, and a star-studded cast that includes Dandy Piranha (Burrito Kachimba), Julita Báez, Sergi Guilló, and Magdalenita.
The campaign, creatively directed by Kike A. Pastrana, with photography by Ángel Pastrana, design by the studio’s user, and support from Marta Marinho, aims to promote local commerce to a young audience with attitude, art, and commitment to the community.
The campaign aims to bring attention to local commerce and connect with the current young audience, emphasizing the importance of supporting local businesses for the future of Mérida. Therefore, there will be two draws for a total of 35 shopping carts.
«A call to consume in the stores of a life with a mix of humor, style, and pop culture; made by young people, who understand that there are many types of young people and have sought four very recognized local references,» explains the commercial delegate.
Influenced by Magdalenita, one of the campaign images expresses that «it is an incredible initiative for common young people to shop online and, ultimately, this is lost.»
The coach AD Mérida, Seri Guilló, puts his image on the posters: «Just like Ilicitano, but having been in the city for several months, I am pleased to collaborate and improve everything that local commerce can be.»
«This announcement is a very interesting call for me to engage with local commerce, that when the light goes out, what opens the blinds are not the big platforms, but the neighbor next door,» concludes Dandy Piranha, who also participates in the creativity.
Competition «machines to govern»
To encourage participation, there will be a draw of 35 shopping carts among people who shop at local stores in May and October. The carts are from the Spanish brand Rolser, made in Spain, with a design created exclusively for this campaign.
On social media, there will be a raffle of 10 cars (5 on Instagram and 5 on TikTok) among all users who share stories and mention a user in the comments.
Additionally, there will be a draw for another 25 machines. During May, customers who shop at local stores can participate. Each purchase will be an entry. They will need to pick up the ticket with their information on a free form on Google Forms and upload the image of the purchase ticket as proof. The draw will take place on Thursday, June 5th.
Antonio Rodríguez Osuna, Ángel Calle, Magdalenita, and Sergi Guilló:
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Una reelección y robo crítico de este famoso lema político estadounidense que queremos, por el contrario, llevar a los jóvenes, al comercio local de la ciudad de Mérida, además de una serie de acciones y actividades que se agregan al consejo local durante todo el año de la dinamización comercial «» «.
«Lo que sucedió ayer con esta parada durante muchas horas en Mérid demostró que frente al comercio electrónico hay alguien que siempre abre la puerta y los ciegos para darle lo que tiene y compartirla: Y. Este es el comercio local. Lo vi en la pandemia y cuando los que estaban más cerca de los vecinos eran nuestros comerciantes locales, nuestros productores locales ”, agrega Antonio Rodríguez Osuna
La pieza central de la campaña es un video con un alma del vecindario, una estética fuerte y un lanzamiento de lujo que combina la tradición tradicional, la modernidad y el orgullo, como la cantante de Migraito Dandy Piranha (Burrito Kachimba); Julita Báez, Bailaora emeritense; Sergi Guilló, entrenadora Mérida AD y Magdalenita, influencer de Mérid (@magdalenita)
Alcalde, Antonio Rodríguez Osuna, delegado de comercio, Ángel Calle, también Haga el intercambio local de nuevo (Hagamos el gran comercio local), la nueva campaña para promover el comercio local.
«Quiere aumentar la proximidad del comercio local entre los jóvenes de la ciudad, con un diseño muy intuitivo», dice el alcalde que agrega que «lo que sucedió ayer con esta parada de muchas horas en Mérid demostró que frente al comercio electrónico hay alguien que siempre abre la puerta y el ciego para ofrecerle lo que le queda.
Haga el intercambio local de nuevo (Para hacer un excelente comercio local) es la nueva campaña del consejo local para estimular el comercio local entre jóvenes con actitud, arte y compromiso con el ciudadano. The aim is to appreciate local commerce and connect with the young and not-so-young audience in our language, emphasizing proximity and familiarity.
«A reinterpretation and critical twist on this famous American political slogan that we want to make, on the contrary, an asset to bring young people closer to local commerce in the city of Mérida, along with a series of actions and activities that complement those we do from the local council throughout the year to boost commercial dynamism,» says the mayor.
«Local commerce is not just about buying nearby, buying healthy and eco-friendly, but also about investing in our people, our families, our streets, in the commercial future of the city of Mérida.»
The centerpiece of the campaign is a video designed for dissemination on social networks, urban digital screens, and municipal council channels. A video clip with a local flavor, powerful aesthetics, and a star-studded cast that blends traditional heritage, modernity, and pride, featuring figures such as dandy piranha (Moreta’s Burrito Kachimba), Miguelito, Julita Báez, Bailora Emeritense, Sergi Guilló, AD Mérida’s Coach, Magdalenita, a Mérida influencer.
All under the creative direction of Kike A. Pastrana, with photos by Ángel Pastrana, design by the studio’s user, and support from Marta Marinho.
On the other hand, the commerce delegate, Ángel Calle, indicates that «the campaign has a citizen hook because we want the carriage to be a visual and walking element in our city and that young people feel proud to use it on our streets.» Therefore, there will be two draws for a total of 35 shopping carts.
«A call to consume in the shops of a lifetime with a mix of humor, style, and pop culture; made by young people who understand that there are many types of young people and have sought out four very well-known local references,» explains the commerce delegate.
Influencer Magdalenita, one of the campaign’s figures, expresses that «it is an incredible initiative for common young people to shop locally and not lose this in the end.»
AD Mérida’s Coach, Sergi Guilló, puts his image on the posters: «Like an Ilicitano, but who has been in the city for several months, I am pleased to collaborate and enhance everything that local commerce can be.»
«This ad is a very interesting call for me to engage with local commerce, that when the light goes out, what opens the blinds are not the big platforms, but the neighbor next door,» concludes Dandy Piranha, who also participates in the creativity.
«Ruling Machines» Competition
To encourage participation, a shopping cart from 35 stores will be raffled among people who shop at local stores between May and October. The carts are from the Spanish brand Rolser, made in Spain, with a design created exclusively for this campaign.
On social media, there will be a raffle of 10 cars (5 on Instagram and 5 on TikTok) among all users who share stories and mention a user in the comments.
Additionally, there will be a draw for another 25 machines. During May, customers shopping at local stores can participate. Each purchase will be an entry possibility. Participants must collect the ticket with their details on a free Google Forms form and upload the image of the purchase ticket as proof. The draw will take place on June 5th.
Antonio Rodríguez Osuna, Ángel Calle, Magdalenita, and Sergi Guilló:
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